Lose It App Review

Our detailed review examines the app’s capabilities, common user opinions, and practical limitations. Read on for a balanced view of how it performs as a long-term weight management companion.

What Is the Lose It App

The Lose It diet app serves as a straightforward calorie-tracking solution for weight management, enabling users to log meals and monitor intake against personalized daily budgets. Developed by FitNow, Inc. since 2008, it emphasizes habit awareness over restrictive rules, with tools like barcode scanning and a vast 50+ million item database for accurate entries. Ideal for beginners, it has supported over 57 million users in shedding more than 150 million pounds collectively through simple, sustainable practices.

Lose It App Features

The Lose It program delivers essential tools for effective calorie and nutrition oversight, including AI-powered photo meal logging and voice entry for quick captures. Key highlights encompass macro breakdowns, exercise syncing with devices like Fitbit and Apple Health, and intermittent fasting timers. Custom recipe saving and progress charts round out the lineup, making daily tracking intuitive and adaptable to individual goals.

How Does Lose It Work

Users begin by entering personal details like age, weight, height, and goals to receive a customized daily calorie budget. They log meals via search, barcode scan, or photo recognition, while tracking exercise adjusts the budget accordingly. Consistent logging reveals patterns and supports gradual weight management.

Setting Up Your Profile

Enter details such as age, gender, height, current weight, activity level, and target goal. This generates a tailored daily calorie allowance based on estimated needs for safe, gradual progress. The process takes just minutes and forms the foundation for all future tracking.

Calculate Daily Calorie Budget

The system uses your profile data to determine a net calorie target, factoring in basal metabolic rate and exercise. Adjustments happen automatically with weight updates or added activities. This creates a deficit for loss or maintenance for stability without guesswork.

Log Meals and Snacks

Search the database, scan barcodes, snap photos for AI analysis, or voice-record entries to record food intake quickly. Nutrients like macros auto-populate, showing remaining allowance in real-time. Consistency here builds accurate insights into daily habits.

Track Exercise and Progress

Add workouts manually or sync from wearables to subtract burned calories from the budget. Weekly weigh-ins and charts visualize trends over time. Regular reviews help refine approaches, ensuring long-term adherence and visible results.

Lose It Premium Price

Lose It supplies several subscription options based on the level of tracking depth, insights, and ad-free experience a user may need. Below is a clear overview of the available plans so readers can easily understand what they’re paying for and what value they’re getting.

Lose It offers flexible subscription options so users can select the tracking tools, advanced analytics, and customization that align with their weight management needs. The table below outlines what each plan includes and the expected cost per month.

Is Lose It Right for You?

Lose It fits motivated individuals who thrive on self-guided calorie counting and detailed nutrition data. Perfect for those comfortable with barcode scanning and food logging, it supports steady progress without coaching, making it ideal for budget-conscious users seeking a reliable, no-frills tool for long-term weight management.

Lose It App Reviews: Real User Stories

“Real users of Lose It share inspiring transformations, from losing 50 to over 190 pounds through consistent calorie tracking and honest logging. These authentic stories highlight how the app’s simple tools help overcome plateaus, build sustainable habits, and achieve life-changing weight loss results without gimmicks.

“All data and photos presented are published with user permission and sourced from publicly available information at the time of publication. This content is intended solely for informational purposes.”

Kaylee – Lost 140 Pounds and Reversed Diabetes Risk in 18 Months

Before: Diagnosed with diabetes as a wake-up call, yo-yo dieting since high school, stress eating junk food, lying about portions, starting around 300+ pounds at 5’3.
After: Dropped 140 pounds in a year and a half, lost 92 inches, adopted sustainable habits with consistent logging and exercise.
Key quote: “If I can do it, you can too.” resentment
Source: Lose It! Member Inspiration

Ben – Shed 89 Pounds and Regained Energy for Family Activities

Before: Early thirties, sedentary lifestyle, no exercise, eating whatever tasted good, out of breath after 30 seconds of running or playing soccer.
After: Lost 89 pounds in one year and kept it off, now runs easily, plays with kids, climbs stairs without fatigue, boosted confidence.
Key quote: “Lose It! isn’t a diet plan. It gives you the tools to change your lifestyle.”
Source: Lose It! Member Inspiration

Angelica – Mom Who Lost 87 Pounds After Pregnancies and Miscarriage

Before: Lifelong weight struggles, lost 100 lbs once but regained after three pregnancies, hit 289 lbs amid fertility issues and grief from miscarriage.
After: Down 87 lbs to 202 lbs since recommitting in 2019, balances tracking with mom life, enjoys weekly treats, and feels strong carrying her kids.
Key quote: “It was so much easier this time because I understood what I needed to do. I love my body differently this time because I knew this body had carried my kids.”
Source: Lose It! Member Inspiration

Our Rating and Review

We evaluated Lose It based on hands-on testing, user feedback from major app stores, and expert reviews (including Everyday Health and PCMag). Ratings reflect accuracy of calorie tracking, interface usability, feature depth, and overall value for sustainable weight loss in 2025.

Accuracy and Reliability: 4.7/5
Ease of Use: 4.6/5
Functionality and Features: 4.8/5
Performance and Speed: 4.5/5
Customization and Flexibility: 4.7/5
Data Privacy and Security: 4.0/5
Support and Resources: 4.1/5
Cost-Efficiency: 4.8/5
Integration Capabilities: 4.4/5
Overall Score: 4.6/5

Get Started with Lose It App for Free Now!

Skip complicated diets — download Lose It for free and start scanning barcodes on everything you eat today. No restrictions, just straightforward calorie tracking that actually works. Countless users have shed real weight this way. Zero cost to begin — get it now.

FAQ

How do I actually start using Lose It to lose weight?

You set up a quick profile with your stats and goals, and the app instantly gives you a daily calorie budget. From there, just log everything you eat—scan barcodes, search foods, or snap photos—and watch the numbers guide steady progress without guesswork.

Does Lose It have a completely free version that’s worth using?

Yes, the core app is free forever: full food database, barcode scanner, calorie budgeting, and basic tracking. Ads appear and some advanced tools are locked, but plenty of people lose serious weight using only the free features.

What’s the real cost of Lose It Premium these days?

Premium runs about $9.99 monthly or $39.99 yearly (roughly $3.33/month). Lifetime access is around $150–$190 one-time. The annual plan gives the best value if you plan to track long-term.

Can Lose It track macros like protein, carbs, and fats?

Absolutely—Premium unlocks detailed macro tracking with custom targets. Even in the free version you see basic breakdowns, which helps if you’re balancing protein intake or following any specific eating style.

Is Lose It any good if I’m tired of obsessing over every calorie?

It’s perfect for that. While it centers on calories, the focus is awareness, not perfection. Fast logging and patterns insights help you spot habits quickly without turning every meal into math homework.

Is Lose It a legit app or just another fad?

Totally legit—been around since 2008, helped millions lose over 150 million pounds collectively. High ratings on App Store and Google Play, real user transformations on their blog, no shady tactics.

Is using Lose It safe for my health and data?

Yes, it promotes gradual, sustainable weight loss—no extreme deficits. Data privacy follows standard practices with encryption; you control what syncs to Health apps. Safe for most adults when used sensibly.